When DoubleClick User ID: this ID is always fully encrypted within your directly accessible data transfer files data, and it is used in its unencrypted form within the Ads Data Hub context, where it can be used as a join key between data sourced but is not available as a reportable dimension. Depending on geography, you also gain access to an important join key: DoubleClick User ID.
Some of the big advantages of setting up and configuring Data Transfer Files is having this raw data source for impressions, clicks, rich media interactions, and floodlight activities. At that point, your DTF data is available as a usable data source directly in your BigQuery project. You can work with a partner, such as E-Nor to set up a data source in BigQuery using the data transfer service.
Once created, these files are automatically sent to a designated Google Cloud Storage bucket.
#Advanced file organizer for 360 video license#
You work directly with your license provider to sign an agreement, and they help set up and activate your Data Transfer File service. This data typically comes with a nominal setup and ongoing cost from your CM/D&V 360 license partner. In all seriousness, when we discuss DTF we are truly talking about raw, log-level data for your Campaign Manager and Display & Video 360 trafficked campaigns. If you get excited about rows and columns, Data Transfer Files are for you. Campaign Manager and D&V 360 Data Transfer Files: That presents a use case for Data Transfer Files if you are not already using this data. For example, you won’t be able to do a user-level impression and click analysis within GA360. The primary drawback of the GA360 integration data is when you want to do deeper analysis or ad hoc aggregation with higher levels of granularity. See D&V 360 Insertion Orders and Line Items Paired with Behavioral Data Similarly, for Display & Video 360, when you want Insertion Order and Line Item aggregation with key performance and behavioral metrics, the reporting available in GA360 is powerful. You get the added benefit of seeing Campaign Manager data paired with GA360 behavioral data, such as on-site user interactions and key engagement metrics. If you want to report on Campaign Manager performance with performance metrics aggregated by standard CM dimensions, such as campaign, placement, and site, the in-interface reporting may be adequate to your needs. Easily Access CM and D&V 360 Data in Google Analytics 360 Acquisitions > Google Marketing Platform You can read more about the various Campaign Manager data available within GA360 here: Evaluating Doubleclick DCM Campaign Performance in GA 360. We have written about the direct integration capabilities between Campaign Manager and Display & Video 360 and Google Analytics 360 in past blog posts. Campaign Manager Data Transfer Files (DTF)Ĭampaign Manager and Display & Video 360 Data in Google Analytics 360:.Depending on how you source this data, you can access different levels of data granularity and detail needed for different analysis and activation needs: In this post, we cover how you can extract and access reporting data from two Google Marketing Platform products: Campaign Manager and Display & Video 360.
All of these integration benefits aside, there are times when it is better to get down to the raw data to build your own queries and analysis using your ETL and data visualization tools. I can see the impression and click data from Campaign Manager (CM) and D&V 360 directly in my Google Analytics 360 reporting. For example, I can publish audiences directly from Google Analytics 360 (GA360) to Display & Video 360 (D&V 360) or Google Ads. As our data collection tools and marketing technology platforms become increasingly integrated, we have better options for reporting, analysis, targeting, and optimization directly within the platforms themselves.